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MoonPie gets a makeover
CHATTANOOGA, Tenn. — MoonPie has debuted a new package design.
After nearly two decades since undergoing a packaging redesign, Chattanooga Bakery decided to completely overhaul the marshmallow cookie sandwiches brand's packaging with an emphasis on a darker shade of blue that's accented with whimsical lighter blue swirls, all creating a unique, fresh look. The company tapped The Goldstein Group to create the new design.
Chattanooga Bakery noted it is moving forward to integrate the new design in to all its MoonPie product lines.
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Odwalla expands portfolio with new bars
HALF MOON BAY, Calif. — Odwalla has unveiled four new food bars as part of its 2012 lineup.
The lineup, which includes apple toffee pistachio and chocolate almond coconut chewy nut bars, which are perfect for wholesome indulgence, while orange cranberry and lemon ginger original baked bars are ideal food bars with mornings in mind. All of the bars are good sources of five essential vitamins and minerals, including antioxidant vitamins A, C and E, Odwalla said.