News Briefs

Tree Hut is blowing out the candles on its 21^st birthday with a new collection that commemorates more than two decades of self-care.

The limited-edition Birthday Cake collection consists of a Shea Sugar Scrub, Whipped Shea Body Butter and Moisturizing Shave Oil.

“Celebrating this milestone comes at an exciting time for Tree Hut after our first-ever pop-up experience in New York City, where we were able to meet our fans while bringing the brand to life in a unique and exciting way,” said Senior Marketing Manager, Hazel Smith. “As we ring in our 21^st year, we wanted to create a special collection of delicious products for our amazing consumers that have supported us from the beginning and hope to continue to inspire the creative content and love for the brand that we have seen year after year.”

Tree Hut’s Birthday Cake collection is currently available for purchase online and in-store at Target, Ulta Beauty, Walmart and Amazon.

Uqora’s urinary tract health products are launching their omnichannel debut at more than 4,700 CVS stores nationally and online at CVS.com. 

The company offers a three-part proactive urinary tract health supplement regimen: Uqora Flush, Uqora Defend and Uqora Promote. The brand will also have its UTI Emergency Kit available at the retailer.

“When you’re experiencing a UTI, the last thing you want to do is piece together a plan for what products are going to best serve you. Uqora is here to offer consumers an easier, modernized offering with our simple yet effective urinary care products. Our team is committed to improving the lives of women and all those seeking better urinary health solutions,” said Vivian Rhoads, Uqora President.

Poise is looking to give its consumers protection that helps avoid leaks with clean, dry and fresh protection.

New from the brand is its 7 Drop pads, which feature a curved shape contour to help prevent bunching and users can remain comfortable throughout the day.

The product is made for all-day bladder leaks, features odor control to aid in locking away wetness and color and comes equipped with the brand’s Clean Dry Fresh Protection. 

Currently, Poise’s 7 Drop pads are available for purchase online.

There’s a new Fritos flavor hitting shelves.

Flamin’ Hot Bar-B-Q, which features tangy and spicy notes, is a new twist on the previously launched Bar-B-Q and Flamin’ Hot chip varieties.

“Dozens of innovative Fritos flavors have been part of our lives for more than 90 years, and our fans have made it clear that Fritos Bar-B-Q is their all-time favorite,” said Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America. “Those passionate snackers inspired us to pair that fan-favorite with our other flavor giant, Flamin’ Hot, to create a kicked-up version of the classic Bar-B-Q that spicy snackers and Fritos fans will want to bring to every get-together this summer.” 

Consumers can find Fritos Flamin’ Hot Bar-B-Q at major retailers nationwide in a 9.25-oz. size for $5.69, 3.5-oz. size for $2.49 and 1-oz. size for $.50.

Dave Wendland, HRG's vice president of strategic relations, will host a panel discussion, “Focusing on Care Where Health Meets the Home,” on Tuesday, May 9, at 8 A.M. PT during the ECRM Home Health Care Session at Green Valley Ranch Resort & Spa in Henderson, Nev. The hour-long conversation will cover the opportunity for retailers, distributors and brands to tackle the unmet need to address home-based care through building new businesses, acquiring capabilities or partnering with other service providers.

The panel discussion will provide a bird’s eye view of the future of care delivery and offers a glimpse into how various organizations are responding to the evolving needs of patients, their caregivers and the overarching consumerism of health. Panelists include Checkable, Carewell, H-E-B, Health Mobius, Spring Branch Medical Supply and AmerisourceBergen executives.

Wendland stated, “Home health care has become a critical part of the healthcare ecosystem, with shorter hospital stays coupled with demographic and regulatory trends. We have an excellent cross-section of organizations on the panel, and I expect to hear some enlightening insights into the future of this important segment of patient care and outcomes.”

Viviscal is expanding beyond its hair growth supplements with topical products formulated with hair building blocks.

Containing biotin, keratin, fortified marine collagen and seaweed extract to help nourish strands for a thicker and fuller-looking appearance, the new launches include:

• Exfoliating Scalp Scrub: Designed to support a healthy scalp, it works to aid in removing dead cells, as well as remove buildup and dirt;
• Thickening Shampoo: Made to strengthen and reduce breakage, it also gently cleanses and stimulates the scalp while also delivering hydration to nourish hair and encourage growth from the inside out;
• Strengthening Conditioner: Designed to help strengthen strands, it also looks to reduce breakage for healthier-looking hair; and
• Hair Thickening Serum: A lightweight, leave-in treatment that can be used on wet or dry hair for density and softness without creating frizz.

Consumers can find Viviscal’s new launches in stores and online at Ulta Beauty, CVS Pharmacy and Walgreens.