News Briefs

Mike’s Hard Lemonade is rolling out a new bold drink that channels the taste of real brewed tea. 

New from the company is the Mike’s Harder Tea line, which features brewed tea and lemons from family-owned farms. 

Available in two flavors—Original and Half & Half—each beverage contains an 8% ABV. 

Consumers can find Mike’s Harder Tea at retailers that carry the brand’s products beginning in February. 

Hairstory continues expanding into the hair care space by adding two new products—Bond Boost and Bond Serum. 

The products contain a Pro-Target Technology complex that aims to repair damaged bonds and strengthen from within. The hair treatments are also infused with nutrients to aid in replenishing the cuticle, the brand shared. 

The Bond Boost is an enhanced damage repair treatment that can be mixed with its New Wash, and is designed to give damaged hair recovery that includes smoothness, softness and shine. 

The Bond Serum is a damage repair leave-in conditioner that also offer heats protection and is ideal for those whose strands are prone to frizz, split ends or breakage. It features a lightweight texture that looks to replenish moisture on the cuticle.

Both new launches are available for purchase on Hairstory’s website. 

New from Premier Protein is Indulgence, a line of protein shakes. 

The shakes contain 30 g of protein, 3 g of sugar and 170 calories per serving. The shakes are designed to curb sweet cravings without a sugar crash, per the company.

The range includes Decadent Dark Chocolate, Salted Caramel Truffle, Chocolate Covered Strawberry and White Chocolate Raspberry.

Additional information, including a store locator, can be found on Premier Protein’s website. 

M&M’s Ice Cream is introducing a new way to enjoy peanut butter. 

New from the brand is the Peanut Butter Ice Cream Cookie Sandwich, which combines M&M’s Milk Chocolate Minis with a sugar cookie and peanut butter ice cream. 

"National Peanut Butter Day just got a whole lot sweeter with the launch of our M&M'S Peanut Butter Ice Cream Cookie Sandwiches," said Chanel Gant, Mars Ice Cream Marketing Director. "Peanut butter is the Gen Z and millennial flavor of choice when it comes to ice cream pairings. With this new creation, we're bringing that beloved flavor to the freezer aisle in a way that perfectly matches their cravings, offering a nostalgic yet innovative treat, creating moments of everyday happiness for our consumers."

The new M&M’s Peanut Butter Ice Cream Cookie Sandwich is now available for purchase at retailers nationwide in single-serve and four-pack formats. 

Very exciting news for fans of Revlon’s Super Lustrous Glass Shine. 

The beauty brand has brought back the lip product with the same formula it has become known for, alongside a new sleek packaging design. 

The product is formulated with a blend of hyaluronic acid, aloe and rose quartz, and offers a sheer and shiny color that nourishes lips like a balm.

Revlon’s Super Lustrous Glass Shine Balm is available in 10 shades and retails for $10.49. The product can be found online, as well as drug and mass retailers nationwide. 

For 2025, Vital Pursuit is adding extra protein to its pizzas. 

The brand has launched its new Max Pro line, which contains 33 g of protein and 17 g of fiber per serving. 

The Max Pro, which is designed for GLP-1 users, features two varieties of pizza: 

• Cheese Lovers Pizza: This pizza is topped with a blend of mozzarella, parmesan, asiago and Romano cheeses; and
• Chicken Mozzarella Pizza: This pizza is topped with white meat chicken, mozzarella, tomatoes, onions, basil and a balsamic tomato sauce. 

Additional information, including where to purchase, can be found online on the company’s website.