NYX Professional Makeup, My/Mo Mochi Ice Cream partner on palettes

NYX Professional Makeup has announced the launch of a new collection that emerged from a collaboration with My/Mo Mochi Ice Cream. The Love You So Mochi line is to feature a line of eyeshadow and highlighter palettes inspired by the Japanese snack of mochi.

"The Love You So Mochi collection is a fun treat for the senses and unlike anything we have ever released, featuring soft, pillow-like textures," Joyce Kim, VP of product development at NYX Professional Makeup, said. 

Two eyeshadow palettes with 10 shadows in a range of matte and shimmer finishes, called Electric Pastels and Sleek and Chic will be available to consumers for the suggested retail price of $20.00. Also included in the cosmetics launch are two duo-chromatic highlighter palettes with light-reflecting shades called Arcade Glam and Lit Life, for the price of $19.00 each. 

"We love that NYX Professional Makeup took inspiration from mochi ice cream, something we have been passionate about for decades," Russell Barnett, CMO of My/Mo Mochi Ice Cream, said. "It's exciting to see our passions of taste and style come together!"

To celebrate the launch, both companies will partner with Uber Eats to deliver products from the collection to Los Angeles residents on January 8. Further product information can be found on NYX Professional Makeup’s website.