Unilever acquires Seventh Generation

LONDON and ROTTERDAM, Netherlands — Unilever on Monday announced that it would be acquiring Vermont-based personal care and home product company Seventh Generation. The terms of the deal were not disclosed. 

 

“Seventh Generation has long been a disruptor in the US marketplace, leading the industry in sustainable innovation while attracting new generations of conscious consumers,” Unilever’s home care business president Nitin Paranjpe said. “This addition to Unilever’s product portfolio will help us meet rising demand for high-quality products with a purpose.”

 

Seventh Generation has been a pioneer in sustainable product innovations, including plant-based detergents and household cleaners. Its 2015 turnover was more than $200 million and the company has seen double-digit compounded annual growth over the last 10 years. 

 

“For 28 years, Seventh Generation has been creating products that are not only effective but also designed with environmental and human health in mind while demonstrating that business can have a greater purpose, serving not just profit but people and the planet as well,” Seventh Generation CEO John Replogle said. “Today marks the next chapter and we’re proud to join Unilever and its shared vision for purpose-led business on a global scale. Working together we are confident we can have a positive impact on the health of billions of people around the world, truly fulfilling our mission of nurturing the next seven generations while transforming global commerce.”