Good.clean.goop consists of clean skin care, hair care, body care and wellness essentials that are made with a trio of ingredients that work together to deliver results, the company said.
To kick off its launch at Whole Foods Market, Safely is debuting its new joy scent, which contains notes of yuzu, basil, sage, spearmint, musk and licorice.
Actress Dara Reneé is partnering with the brand to share how she cares for her signature curls while encouraging others to share their own #PanteneHair journey.