The Madam by Madam C.J. Walker collection, available exclusively at Walmart, features damage-defying formulas that aim to cater to the hair care needs of those with textured tresses, the company said.
With winners across 40 categories, products are awarded Product of the Year for outstanding innovation through a national survey of 40,000 American shoppers conducted by Kantar.
As senior vice president of private brands, Ian Prisuta will be responsible for delivering services that include new product development, packaging, design and quality among others.
