NFI acquires Bikini Zone
NFI, the parent company of Blue-Emu, announced its acquisition of Bikini Zone.
Through this acquisition, NFI looks to expand its portfolio by capitalizing on the synergies between both established brands, the company noted.
"We are excited about this acquisition," said Ben Blessing, COO of NFI. "It aligns perfectly with our vision to deliver top-tier products catering to diverse personal care needs. Bikini Zone has carved a unique niche in the market. We believe, with our resources and expertise, we can amplify its reach and potential."
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Bikini Zone is best known for its products that target skin concerns associated with bikini area grooming.
"Blue-Emu has always been about delivering innovative and effective solutions to our customers. With the addition of Bikini Zone to our family, we are now positioned to address a broader range of skin care needs," said John Gregory, CEO of NFI.
The company noted that as the acquisition folds out, consumers can expect a seamless transition and continued availability of products.
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"We believe NFI is the perfect home for Bikini Zone," said representatives from CCA Industries. "Their track record with Blue-Emu demonstrates their commitment to quality and consumer satisfaction. We are confident that under their leadership, Bikini Zone will continue to thrive and serve its dedicated customer base."