NFL pros J.J. and T.J. Watt named next faces of Wheaties Box
Wheaties is putting two NFL athletes who also are brothers on its iconic orange box.
J.J. and T.J. Watt are the next pair of athletes who will be on the cereal box, making them the first-ever brother pair to be featured, the brand said.
“Built around a uniting love for football, the Watt family is grounded in perseverance, togetherness, and a commitment to doing the right thing when it matters most, while serving communities in their lives outside of football,” said Kathy Dixon, senior brand experience manager for Wheaties. “That’s what being a Wheaties Champion is all about, and one of the many reasons we’re so proud to feature J.J. and T.J. on the cover of this limited-edition box.”
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J.J. Watt had an 11-year professional football career before retiring in Arizona after the 2022 season. T.J. was named best defensive player in 2021 and was the first rookie starting linebacker in 30 years for Pittsburgh back in 2017.
In addition, J.J. founded the Justin J. Watt Foundation which provides after-school opportunities for children to get involved in athletics in a safe environment. J.J. and T.J. have both also participated in efforts to help those in need after some of the most impactful events in the United States over the past decade including Hurricane Harvey and participation in the Make-A-Wish foundation.
To celebrate this new era of its cereal box, Wheaties is donating $100,00 to the Justin J. Watt Foundation to help its efforts in creating safe, after-school athletic opportunities for middle schoolers.
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“It is a childhood dream come true to be on the next Wheaties box,” J.J. and T.J. said. “To be included among the incredible roster of athletes who have been featured over the years is a true honor. We hope this box is a reminder for athletes and people everywhere to persevere—on the field and in life—and always champion what you’re passionate about.”
Consumers can find the Wheaties limited-edition box featuring the Watt brothers at major retailers nationwide beginning in early August.