Nivea partners with Porsha Williams Guobadia on latest lotion launch
New from Nivea is the Skin Firming Melanin Beauty & Hydration Lotion with Q10.
Designed to revitalize, firm and nourish dry, ashy melanin-rich skin, the beauty brand is kicking off the product launch by partnering with TV personality Porsha Williams Guobadia.
"We all remember my hilarious ‘Bye Ashy’ moment but dry, dull skin is no laughing matter," said Guobadia. "Especially now as the season is changing, we need products that are made for us that enrich our skin. That's why I'm loving this new Nivea Skin Firming Melanin Beauty & Hydration Lotion with Q10. It reaffirms beauty on our terms with a lotion specifically designed for our skin."
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Enriched with Q10 to firm and tone skin, the lotion also contains natural argan oil and a non-greasy formula that is absorbed quickly, the company said.
"The launch of our new Nivea Skin Firming Melanin Beauty & Hydration Lotion allows us to enhance the beauty and self-assuredness of Black and Hispanic women," said Michelle Armstrong, marketing director for Nivea Skincare at Beiersdorf US. "We want women to showcase their confidence radiated by hydrated, melanin-rich skin and, with the help of Porsha Williams Guobadia, we are using our skin expertise and great formulation to give women a solution from Nivea that lets them do just that."
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Consumers can find the Skin Firming Melanin Beauty & Hydration Lotion with Q10 available nationwide.