Nutrabolt’s C4 partners with Hershey’s on reimagined products
Nutrabolt, parent company of C4, recently announced a partnership the brand had undergone with Hershey’s.
Inspired by Hershey’s confections, the company decided to reimagine its energy drinks, pre-workout and protein powders with flavors inspired by various classic candies.
Some of the popular candy brands that will be featured in the partnership include Jolly Rancher, Bubble Yum, Reese’s and Hershey’s.
[Related: Sports Nutrition News]
"At Nutrabolt, we prioritize listening to our customers and value our strategic partnerships. For years, users have been mixing their own peanut butter and chocolate protein shakes, and we've frequently heard requests for a Jolly Rancher candy flavored C4. After extensive testing, we're thrilled to finally bring these products to market," said Doss Cunningham, chairman and CEO at Nutrabolt. "Delivering on customer feedback is important to us, so this launch is particularly meaningful as we continue to deliver the best tasting and top performing products on the market."
The lineup currently includes:
- C4 Original x Bubble Yum Pre-Workout
- C4 Performance Energy x Jolly Rancher in blue raspberry, green apple and watermelon flavors; and
- C4 Whey Protein Powder in Hershey’s Milk Chocolate and Reese’s Peanut Butter.
"We are constantly seeking new ways to introduce our adored Hershey candy and chocolate treats in innovative formats," said Andy Paladino, director, global licensing, The Hershey Licensing Company. "These new beverages and powders sweeten the performance category for athletes and fitness enthusiasts to achieve their best, and we are thrilled to partner with C4 to deliver this lineup."
Currently, the products are available for purchase online.
