NYX Professional Makeup, Cirque du Soleil debut Halloween collection
NYX Professional Makeup is debuting an exclusive makeup collection inspired by Cirque du Soleil and inspired to highlight the surreal special effects makeup that the artists use to perform.
The collection consists of Halloween costume enhancers that SFX face and body paints in seven pigment-packed and mattified shades; a Star Stamp that can be applied directly to the face or body; and Jumbo Eyelashes.
“As a brand rooted in entertainment, creativity and self-expression for all, we are honored to partner with Cirque du Soleil, a world leader in live entertainment, who is devoted to creating unique memories, inspiring authenticity, and defying conformity,” said Yann Joffredo, NYX Professional makeup global brand president. “This collaboration provides a way for our long-wear and efficacious products to truly be put to the test on stage through high-energy performances and to enhance the dramatic signature looks of these talented artists.”
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To bring the line’s vision to life, the brand partnered with makeup artist Mimi Choi on six unique looks inspired by the collection that will be featured as part of the line’s campaign, the company said.
“Halloween is momentous occasion to celebrate the individual artistry of our diverse performers who serve as the quintessential pallet for Mimi Choi’s vision with NYX Professional Makeup," said Nickole Tara, chief growth Officer of Cirque du Soleil Entertainment Group. "We at Cirque du Soleil Entertainment Group constantly challenge ourselves to create entertainment without conformity, beyond expectations and possibilities, and are proud to provide inspiration for NYX Professional Makeup and this highly anticipated collaboration.”
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Consumers can find NYX Professional Makeup’s Cirque du Soleil assortment available at 37 retailers globally and in the United States at Walmart, Ulta Beauty, CVS Pharmacy, Target, Walgreen’s, Macy’s Nordstrom Rack and online. Prices will range from $8 to $13.