NYX Professional Makeup fast-forwards to spring with 2024 collection
NYX Professional Makeup is thinking ahead and giving consumers a look at its spring 2024 collection.
Consisting of new products in the lip and color categories, the cosmetics will come in a variety of transparent and highly pigmented shades, as well as release a series of immersive and interactive social and digital experiences to coincide with the launches.
In addition, the brand also announced (through a partnership with Snapchat) the debut of Beauty Bestie—a virtual makeup experience that uses AR, AI and gesture control to allow users to try on a variety of beauty looks that are tailored to their tastes and desires.
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Some spring 2024 launches from the brand include:
- Duck Plump Extreme Sensation Plumping Gloss: Available in 18 shades, the gloss is formulated with spicy ginger oil to provide an instant and over time plumping effect;
- Fat Oil Slick Clicks: A new take on its Fat Oil, the product is infused with raspberry oil, avocado oil and cloudberry oil to aid in providing 12 hours of hydration with one use;
- Vivid Rich Mechanical Pencils: A high-pigment and gem-toned mechanical eye pencil that comes in 12 vivid, matte, shimmer and metallic shades; and
- Fix Sticks: Formulated with hyaluronic acid for a creamy and moisturized application, the sticks come in 6 color correcting shades and 18 complexion shades to help correct, conceal and brighten.
[Read more: Bubble Skincare launches Morning Rays Brightening Eye Cream]
"Every year, we push the boundaries of entertainment and the experiences we offer our community," said Yasmin Dastmalchi, general manager of NYX Professional Makeup. "We are so excited to drop our latest digital and makeup innovations that includes Beauty Bestie and a 'What the Duck' moment with our new plumping gloss, giving our audiences a new way of exploring makeup."
The full collection is available for purchase online.