Odele teams up with musician Dessa on latest tour
Hair care brand Odele is continuing its mission of philanthropy by working on a new partnership with singer, rapper and writer Dessa.
The partnership grew out of an affinity for one another’s craft, and Odele is sponsoring the musician’s latest tour. The partnership also includes the brand's dry shampoo in Dessa’s Bury the Lede collector’s bundle.
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“We’re Minnesota proud, and, as a female-founded and led brand, beyond happy to support other fellow females, especially in the arts—and Dessa is next level inspirational as an artist and performer,” said Britta Chatterjee, Odele co-founder. "Odele is all about high-performance products for low-maintenance beauty. We also very much believe that beauty is self expression, and others don’t define what beauty means to you. We’re here for all the iterations and interpretations of style and beauty. We’re honored our Dry Shampoo is part of how Dessa maintains her personal style at home and on the road during her tours and is excited to share that with her fans."
In addition, Odele also is gifting full-sized dry shampoo to concertgoers while supplies last at Dessa’s latest tour dates.
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“When it comes to beauty, I try to proceed with some caution–our culture too often conflates beauty with concepts of self-worth. But there are great brands out there making great products without implying that beautiful hair is, like, the highest rung on Maslow’s Hierarchy of Needs,” said Dessa. “Odele is one of those brands; they seem sincere about their mission; they’re honest partners; and our conversations have demonstrated they really consider how their work affects people–both customers and employees. Plus, of course, their product smells good and works great, so it’s earned a permanent spot in my medicine cabinet.”