Olehenriksen debuts Double Rewind Retinol Serum

Olehenriksen is paving the way for a new retinol experience with its newly launched Double Rewind Pro-Grade 0.3% Retinol Serum. 

Formulated to help reduce the appearance of wrinkles and assist in retexturizing the skin, the brand noted that it contains two pro-grade retinoids and Scandinavian botanicals for a balanced delivery system that renews and replenishes skin.

Made with Pure 0.3% Vegan Encapsulated Retinol and Pro-Vitamin A retinoids, the serum looks to fight wrinkles and boost hydration in the skin with anti-aging results due to its blend of botanical complex aloe juice, Scandinavian rowanberry and birch sap for its calming effects on the skin. 

[Read more: Bubble Skincare announces 2 new launches]

The brand said the serum contains the subtle scent of naturally derived lemon sugar and leaves a post-application dewy finish. 

Retailing for $72, Olehenriksen’s Double Rewind Pro-Grade 0.3% Retinol Serum is available for purchase online on its website and Sephora.com. It will debut in-store at Sephora on Jan. 12 and both in-store and online at Ulta Beauty on Feb. 9.