Olehenriksen to launch at Ulta Beauty in 2024
Skin care brand Olehenriksen is broadening its retail distribution in the new year.
Ulta Beauty shoppers will be able to pick up their must-haves from the brand in January 2024.
“It is an honor to partner with Ulta Beauty for Olehenriksen’s next retail chapter, especially as we both share a joyful approach to beauty. Our mission at Olehenriksen is to deliver joy and results in every bottle, and we love that Ulta Beauty is equally as passionate about helping people spark, embrace, and find joy through beauty,” said brand founder Ole Henriksen. “I’m very proud to see my brand launch with Ulta Beauty, ensuring the intentional and efficacious formulas we produce can be celebrated and enjoyed by even more people across the country.”
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This expansion is part of the skin care company’s mission to further its reach and deliver a new base of consumers the opportunity to achieve the iconic #OleGlow that its products have become synonymous with, the brand stated.
“We are honored to partner with Ulta Beauty to champion Olehenriksen’s next retail chapter. From the guests' demand for our presence within Ulta Beauty’s offering, to our synergy across brand vision and shared dedication to providing consumers with a joyous experience, this momentous partnership provides the opportunity for an expanded network of individuals to experience the transformative results of our products,” said senior vice president and general manager of Olehenriksen, Sarah Koch. “As we approach 2024, we look forward to many exciting launches, initiatives, and activations that will make our partnership with Ulta Beauty impactful for all.”
Shoppers at 700 select Ulta Beauty stores and Ulta.com will be able to purchase products from the Truth collection, which includes the Banana Bright+ Eye Crème and Pout Preserve Peptide Lip Treatment, Strength Collection, inclusive of their hero Strength Trainer Peptide Boost Moisturizer, Transform Collection and others.
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“At Ulta Beauty, we're committed to bringing the best and brightest brands to our assortment and providing our guests with solutions that meet their every need,” said Penny Coy, vice president of merchandising at Ulta Beauty. “Olehenriksen is a shining example of this and we're proud to partner with Ole and his team to bring his beloved brand to more beauty enthusiasts. With its proven formulas, award-winning products and transformative results, we’re giving guests what they want, and in some cases, what they never knew they needed, now with even greater access in more than half of our stores across the country and on ulta.com. We look forward to inviting new and existing fans to discover Olehenriksen at Ulta Beauty in the new year.”