Olly taps Ashley Graham as brand ambassador

Olly, a supplement brand, announces supermodel and entrepreneur Ashley Graham as its celebrity ambassador for 2025. Graham’s continued advocacy for health and wellness on her own terms is harmonious with Olly's mission to foster better wellbeing for all, the brand said.

“I’ve been a fan of Olly since 2018, and it’s amazing to come full circle to partner again with a brand that has grown so much, similar to how my own life and family have grown,” said Graham. “I've always trusted their products, and it’s been so fun to introduce my family to them over the years. Sharing a realistic approach to all things work, motherhood and wellness is my goal, which has made this partnership feel all the more natural.”

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“Working with like-minded partners who are grounded in their values is very important to Olly, so we’re thrilled to welcome Ashley back in an even larger capacity as our brand ambassador,” said Renee Fuller, vice president of marketing at Olly. “Ashley has consistently been a voice for living an authentic lifestyle—prioritizing self-care, balanced nutrition, and a positive mindset—which perfectly complements how Olly makes health and wellness approachable for everyone."

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Graham will support Olly’s efforts to provide supplements for the entire family. Her work with Olly will include a multichannel creative campaign this spring, continued advocacy throughout the year and content highlighting her health and wellness journey.

To hear more about Graham’s work with Olly, tune in for an upcoming podcast episode with Dear Media’s What She Said airing later this month or join Olly and Graham at Create & Cultivate’s Future Summit on March 9, in Austin, Texas.