Vital Proteins caters to gut, immune health with Colostrum Capsules
Vital Proteins’ portfolio is expanding with the launch of a new product—Colostrum Capsules.
Designed to help nourish the gut and support immune health, the capsules are sourced from bovine colostrum that is derived from cows in the United States, according to the brand.
One daily serving of the Colostrum Capsules, which equates to three capsules, can be taken all at once or divided throughout the day and consumed with or without food.
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"Vital Proteins has always been motivated by helping people to look, feel and move their best. With more than 60 percent of U.S. consumers using supplements for their digestive health, there was a clear opportunity to level up that commitment with our new Colostrum Capsules," said Chris Brody, senior director of marketing, Vital Proteins. "We have a good 'gut feeling' about delivering on more of the benefits people are seeking with our entrance into this thriving segment, and offering both collagen and non-collagen users alike a new way to manage their health and wellness."
In addition, Vital Proteins shared that its new launch offers a calf-first promise—meaning they are made only using the excess colostrum a cow produces, to ensure growing calves are well-fed first, before the superfood is diverted for other uses.
Consumers can find Vital Proteins’ new Colostrum Capsules online for an SRP of $45 for a 90-count bottle.
