One Click b.Eauty launches lip, eye kits

One Click b.Eauty is expanding the reach of its beauty and makeup kits.

The brand, which looks to celebrate positivity, is launching its collection of color cosmetics on Amazon.com.

Consisting of eye and lip kits that inspire users to take a moment and focus on themselves, the products are being launched alongside the brand’s #FaceTheWeek social media campaign, which invites consumers to not only join its community but also start the day on a positive note and share the pop of color that helps energize them, the company said.

To spread this message, One Click b.Eauty is partnering with organizations that support and empower women in their everyday lives by implementing a buy-one-give-one donation for kits sold on Amazon throughout April.

“The simple notion of putting on your makeup for yourself each morning can be such a positive mood-altering force and we want to inspire people to take that little, routine, self-indulgence every day,” Jamie Glassman, CEO of One Click b.Eauty, said. “When we conceptualized One Click b.Eauty, we never could have imagined the world we are launching into. Our goal was always to make beauty fun, easy and accessible for every moment of your life. Now more than ever, we see the need to build an empowered community of like-minded people who know the positive effect a simple thing like lipstick or mascara can have on your day.”

For its launch, the brand is unveiling two curated collections — b.Active lip and eye kits, and b.Seductive lip and eye kits. The lip kits contain lip liners, complimentary crayons and liquid lip colors, while the eye kits feature shadow sticks, liners and mascara.