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OPI, Wingstop team up for ‘Snack in :60’ challenge

OPI and Wingstop are kicking off the “Snack in :60” challenge with help from content creator and internet personality Ashtin Earle.
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OPI x snack in 60 challenge

Just on the heels of launching its RapiDry Quick-Dry Nail Polish, OPI is showcasing just how quickly the polish dries with a new partnership. 

The beauty brand is teaming up with none other than Wingstop to introduce the “Snack in :60” challenge, which invites fans to reach for their favorite means in just 60 seconds after painting their nails with the aforementioned product. 

“After seeing countless videos on social media of fans expressing their smudge-stration, we knew we needed to answer their demands and deliver an innovation that clapped back at smudges,” said Lori Pantel, chief marketing officer, North America for Wella. “RapiDry Quick-Dry Nail Polish does just that, and our collaboration with the iconic Gen-Z favorite Wingstop during Big Game season invites fans to indulge in their favorite game day snack just seconds after painting their nails.”

[Related: New Nail Care Launches]

To kick off the challenge formally, content creator and internet personality Ashtin Earle is showcasing to fans how take on the challenge, and how they can enter for a chance to win the limited OPI RapiDry x Wingstop Snack in :60 Kit. 

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@opi Get a FREE RapiDry™ x @wingstop Snack in :60 Kit! Put our new quick-drying polish to the test and show us how you go from fresh coat to first bite. 🙌 Here’s how it works: 1️ Paint your nails with OPI RapiDry™ 💅 2️ Set the timer for 60 secs ⏰ 3️ Dip into your fave @wingstop wings (don’t forget the ranch!!) 🍗 4️ Upload your video to socials and tag us at @opi @Wingstop #Snackin60 ♬ original sound - OPI - US

“I’m always rushing out the door, so when I heard OPI was launching a product that could give me smudge-proof nails in 60 seconds, I knew I had to try it out,” said Ashtin Earle. “I love OPI nail polish and Wingstop, and I can’t wait to see how everyone on TikTok takes on the challenge with their Snack in :60 Kits!”

Included in the kit are two shades of the RapiDry Quick-Dry Nail Polish, a 60-second timer and a Wingstop gift card. 

“Our fans love to express themselves—from the flavors they choose to be sauced-and-tossed on our wings, down to their nail color,” said Wingstop’s chief revenue officer, Mark Christenson. “With the Snack in :60 Challenge with OPI, we are satisfying the cravings of our young fans, solving for the cultural truth that no one wants to wait long for their nails to dry or to dig into their Wingstop.”

The kits are available online from Jan. 31 to Feb. 5, while supplies last. 

OPI’s RapiDry Quick-Dry Nail Polish bottles retail for $9.99 each on OPI.com, Ulta Beauty, ulta.com, Target, Walmart, CVS, Walgreens and Amazon Beauty via Amazon.com.

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