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'World class' in session
By now you probably have heard about "Walgreens University," the internal education center the company opened last month, complete with technology-enhanced classrooms, a mock drug store and video-conferencing capabilities for employee educational programs.
Competing in the new age of retail, where bricks, clicks and anything in between compete for a larger share of the omnichannel customer, will require new skill sets and a generally better-educated workforce. The winners will create a more personalized shopping experience that leverages the expertise in their stores.
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Rush to e-prescribing? Not so fast, say docs
You might want to make a note of this. On paper. Despite all the hoopla surrounding electronically generated prescriptions, e-communications and digitized patient recordkeeping over the past decade, most doctors still prefer to write prescriptions the old fashioned way, by hand, scrawled on a prescription pad and handed to the patient.
During last December’s Drug Store News Industry Issues Summit, our panel of retail executives discussed how to optimize consumer white spaces, creating new trips and value. If you were not there, you missed some great discussions by many of the top thinkers in our industry.
“The only real valuable thing is intuition,” said Albert Einstein. Within the consumer healthcare industry, nowhere is that more true than in the realm of brand management.
