Oral-B, Crest modernize the tooth fairy

The tooth fairy is no longer leaving gifts underneath pillows.

P&G’s Oral-B and Crest, also known as the official oral care brand of tooth fairies, are unveiling just how much star power the fairy has with its Tooth Fairy in a Box.

Designed to help parents turn one tooth fairy visit into better brushing habits, featured in the box are an Oral-B kids’ electric rechargeable toothbrush, Kid’s Crest strawberry rush toothpaste, The Littlest Tooth Fairy bedtime book, a brushing chart and stickers, a tooth holder door hanger, a tooth fairy letter and envelope, a selfie photo frame and informative guide for parents.

“Helping kids learn how to keep teeth healthy and strong doesn’t have to be boring,” Jason Duff, the oral care ventures leader at P&G, said. “Tooth Fairy in a Box is packed with exciting items to transform kids’ brushing experiences into ones they will love, and this convenient kit provides everything a parent needs to prepare for a visit from the Tooth Fairy, with no last-minute scrambling.”

With the 30-day chart and stickers, users can track and have good habits encouraged. While the door hanger can help keep a lost tooth safe until the tooth fairy visits, and pre-written letter folds for easy delivery, the company said.

Those interested in purchasing the Tooth Fairy in a Box, which retails for $34.99, can do so on the Tooth Fairy in a Box website.