Oral Care

A twenty-something consumer walks into a drug store and heads to the oral care aisle, where she begins looking at the toothpaste selection. She quickly picks up and puts down boxes containing offerings from a few mainstream brands, but when she sees the hello products package, she not only grabs it, she spends several minutes reading the copy. Smiling and laughing to herself, she places the box into her basket.

French skin care company Caudalie is one of the top beauty brands in the U.S. The Financial Times asked the company's founder, Mathilde Thomas, how a chance meeting led her to create a skin care treatment and move her family from Paris to New York. (Financial Times)

BOLINGBROOK, Ill. -- Ulta Beauty blew past expectations in the first quarter with a 15.2% increase in same store sales and a 38.8% e-commerce boost.

RIDGEFIELD PARK, N.J. -- CCA Industries Inc. has launched a new logo, "Core Care America," and corporate identity. 

The company has begun using the new logo and business name, "Core Care America."  The corporate name remains CCA Industries, Inc. 

A new beauty boutique opened in New York this month, and the retailer is more like Tesla and Whole Foods than Sephora. The New York Times reports that the new beauty retailer is selling more than beauty products; it is selling the idea that natural wellness creates beauty. (New York Times)

FORT COLLINS, Colo. -- Consumers on-the-go will be thrilled to know they don’t have to skip their flossing routines when they leave home now that Waterpik has launched a portable water flosser.

The new Waterpik Cordless Freedom Water Flosser is smaller and doesn’t need to be plugged in, which makes it perfect for travel or small sinks. The unit can easily be stored in a medicine cabinet at home. And because it is fully water proof, it is perfect for use in the shower.