Orville Redenbacher’s seasons up popcorn
Popcorn is about to get a lot more flavorful thanks to a new launch from Orville Redenbacher.
The brand has unveiled a look at its new popcorn seasonings, which feature six curated shake-on seasonings.
“Orville Redenbacher’s Popcorn Seasonings combine delicious, craveable flavors with a customizable experience,” said Spencer Fivelson, vice president and general manager of snacks at Conagra Brands. “Ready-to-eat popcorn and other salty snacks have long offered a broad collection of flavors, but freshly popped popcorn has trailed behind. We're excited to shake up the microwave and kernels category with our diverse assortment of sweet and savory seasonings.”
[Read more: Hershey to acquire 2 manufacturing facilities from Weaver Popcorn Manufacturing]
Flavors part of the launch include:
- Buffalo Wild Wings Buffalo: A classic spicy seasoning;
- Cinnabon Cinnamon Roll: Inspired by Cinnabon’s cinnamon roll, it contains Cinnabon’s signature Makara Cinnamon;
- Movie Theater Butter: Featuring the profile of classic microwave popcorn;
- Nacho Cheese and White Cheddar Cheese: A blend of nacho or white cheddar cheeses; and
- Ranch: A zesty take on the classic ranch flavor.
“We’re excited to partner with Orville Redenbacher’s to bring the unforgettable taste of Cinnabon World Famous Cinnamon Rolls to the popcorn category,” said Dave Mikita, president, Focus Brands International and Retail Channels. “The culinary collaboration on this seasoning resulted in a product that we know fans of Cinnabon and Orville Redenbacher's will both love.”
Created to stick to popped popcorn and reduce the underused pile of seasonings at the bottom of the bowl, the new products come in sizes that range from 2.4-oz to 3.3-oz and retail for $3.49 each.
[Read more: General Mills doubles vitamin D in majority of Big G cereals]
“We are thrilled to partner with Orville Redenbacher’s to bring our Buffalo seasoning to store shelves this summer,” said Tristan Meline, chief marketing officer at Buffalo Wild Wings. “It gives our fans another way to enjoy one of our iconic sauces – paired with America's top selling popcorn.”
Consumers will be able to find the new launch on the same shelves as microwave popcorn kernels and oil beginning in late August.