As 2018 came to a close, the new product team at Hamacher Resource Group was unrelenting in its efforts to find the hottest products introduced in December. The Waukesha, Wis.-based company’s team surveyed the 240 products launched across OTC, wellness and beauty. December was a particularly beauty-heavy month, with 195 of the new products (roughly 81% of them) coming from beauty brands, 33 fitting into the wellness category and 12 OTC introductions. The standouts were:
Vanicream Gentle Body Wash
Pharmaceutical Specialties’ Vanicream brand has debuted a wash for sensitive skin. Meant to remove dirt and oils without drying the skin, the product is formulated without chemical irritants or cleansing agents that can be found in other cleansers. The product is free from dyes, fragrances, lanolin, parabens and formaldehyde.
Prelief Stir-Ins Powder Packets
DSE Healthcare Solutions introduced a way to reduce acidity of foods and drinks with Prelief Stir-Ins powder packets. The product is a drug-free formulation that can reduce as much as 95% of acids from foods. The powder formulation allows it to be stirred into most beverages or foods, which HRG said could help remove the stigma associated with taking a pill.
NasoNeb Moisturizing Nasal Solution
Meant to be used in concert with the Nasoneb Sinus Therapy System, the company’s Moisturizing Nasal Solution is meant to be less drying than a saline solution. The solution uses a dual-salt formulation and has multiple moisturizers, making it a less abrasive way to relieve symptoms from dry nose associated with allergies, low humidity, nose bleeds and stuffy nose.
Up4 Ultra Probiotics Vegetarian
i-Health’s up4 brand is introducing a probiotic to store shelves designed to be non-GMO, gluten-free, soy-free, preservative-free, kosher certified and shelf stable. The up4 Ultra Probiotics Vegetarian capsules are formulated with various probiotic strains, featuring 50 billion colony-forming units from nine strains.
OXY Volcanic Ash Detox Scrub
Mentholatum’s OXY brand has launched an acne scrub that’s meant to get deep into pores. The Volcanic Ash Detox Scrub is made with naturally detoxifying volcanic ash, bentonite clay and activated charcoal, as well as 2% salicylic acid.