Palmer’s aims to strengthen hair via cocoa butter, biotin
Palmer’s is looking to provide assistance when it comes to strengthening tresses.
For those looking for a little extra abundance in their hair care routines, the brand’s new Cocoa Butter Formula + Biotin Length Retention collection could provide a solution.
Created to help strengthen hair with natural protectants that look to block fragileness, brittleness and split ends, it also aims to allow hair to achieve its optimal length, the company said.
Formulated for all curl patterns and textures, the line is free of silicones and consists of 11 products that include maintenance, stylers and treatments.
In addition, to celebrate the launch of this new collection, Palmer’s hosted a brunch that was streamed online and led by international chef and event producer Jeff Morneau.
Other notable guests at the event included Palmer’s stylist ambassador Gabrielle Corney, and actress Antonia Gentry from Netflix’s “Ginny & Georgia.”
The Cocoa Butter Formula + Biotin Length Retention collection from Palmer’s is currently available for purchase at Amazon.com, CVS Pharmacy and Walmart.