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Pamela Anderson joins Sonsie Skin as co-founder, owner

Sonsie Skin, an emerging minimalist skin care brand, announced that Anderson would be joining the company as a co-founder and owner.
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Actress Pamela Anderson is continuing to make waves when it comes to self-empowerment with her latest venture in the beauty space. 

Sonsie Skin, an emerging minimalist skin care brand, announced that Anderson would be joining the company as a co-founder and owner. 

“To me, true beauty is about celebrating authenticity… I want to look like myself, feel like myself, and that means taking care of myself—inside and out…” said Pamela Anderson. 

[Read more: Weleda adds Plumping, Rejuvenating lines to facial care offerings]

 
sonsie skin care

Anderson, who has been attending recent events with little to no makeup, and the brand share a belief that beauty can be simple and both want to inspire others to question social norms while embracing their most vulnerable self, the company stated. 

Co-founded by Marie von Behrens-Felipe and Roberto A. Felipe, Sonsie launched in the summer of 2023 with a range of products that offer an ethical, minimalist, vegan and cruelty-free solutions that meet or exceed standards set by the European Union. 

“Pamela is an icon, trailblazer, and someone I admire deeply. We share the same values and vision: for everyone to accept, celebrate, and love their true selves; to feel good in our own skin... I couldn't be more grateful for Pamela’s belief in Sonsie,” said co-founder, Marie von Behrens-Felipe.

Together, Anderson and Sonsie will reinforce and amplify the brand’s commitment to crafting skincare solutions that embrace the uniqueness of every individual, the company said. 

[Read more: Thayers rolls out moisturizing skin care line]

 

“We are thrilled to embark on this journey with Pamela as co-founder. Her authenticity, character, and insight will propel Sonsie forward, fostering global awareness. In the dynamic landscape of the skincare industry, Sonsie unfolds as a narrative of self-acceptance, love, and the pursuit of Beyond Healthy Skin. We can't wait to continue building with our Sonsie family,” said CEO, Roberto A. Felipe.

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