Perfect Corp., Smashbox Cosmetics partner on virtual try-on experience

Perfect Corp., parent company of the YouCam Makeup app, is embarking on a new partnership with Smashbox Cosmetics.

Together, the two companies are launching an artificial intelligence-powered face analyzer known as the Smashbox Eye Genie in the YouCam Makeup app.

“We’re excited to partner with one of makeup’s most iconic brands to debut our advanced smart beauty technology, inviting a heightened level of engagement between Smashbox and beauty shoppers,” Alice Chang, Perfect Corp., founder and CEO, said. “We’re seeing the power of AI and AR at work as the makeup and beauty shopping experience continues to evolve, and we’re pleased to play a role in Smashbox’s ‘phygital’ transformation.”

With this technology, the shape of the user’s eyes is detected with a live camera feed. From there, product recommendations spanning across the Smashbox Cover Shot Palettes are offered to users and accompanying eye looks are created by eye experts and professional makeup artists, the companies said.

“Smashbox is thrilled to partner with Perfect Corp. to pair our studio artistry with this innovative technology. Through this easy-to-use digital tool, our consumers can access Smashbox’s proprietary Shape Matters eye makeup expertise to receive personalized makeup recommendations based on their own unique eye shape,” Glenn Evans, senior vice president and global general manager of Smashbox Cosmetics, said. “We are excited to take another step on our mission to bring the magic of Smashbox Studios to makeup lovers everywhere.”

The Smashbox Eye Genie product matching and virtual try-on experience is available for free on the YouCam Makeup app.