Perrier’s Feel the Flavor campaign celebrates its distinct beverages

Perrier is showcasing the range of its beverage line with a new global campaign, Feel the Flavor.

The campaign highlights how the Arlington, Va.-based company’s beverages, which feature effervescent bubbles bursting with fruit and citrus notes, can excite the mood and spirit, the brand said.

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“We’re excited to announce the launch of our latest global campaign that features Perrier’s wide range of sparkling flavors, including lime, peach, pink grapefruit, pineapple and strawberry,” said Thomas Conquet, marketing director at Nestlé Premium Waters. “We hope to inspire consumers to experience the uplifting sensations of exploring Perrier’s selection of refreshing flavors.”

The campaign also invites consumers to celebrate what makes their lives vibrant, the company said.

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Feel the Flavor also will serve as a platform for partnerships with creators who defy expectations and bring a thrill to individuals, according to the brand.