Personal Care

For the month of April, suppliers introduced 178 new products. HRG reviewed the products to see which ones stood out as Products to Watch.

Tree Hut’s limited-edition Birthday Cake collection consists of a Shea Sugar Scrub, Whipped Shea Body Butter and Moisturizing Shave Oil.

HRG reviewed 22 products in the health category, 169 in the wellness sector and 91 items in the beauty aisle to see which ones stood out as Products to Watch.

The Kindness+ line includes two plant-based hand cleansers and moisturizers infused with hyaluronic acid and vitamin C.

The Venus for Facial Hair & Skin Care with Olay collection consists of a cleansing primer, dermaplaning razor and hydrating serum.

Nair Prep & Smooth Face is available in two fragrance variations—soothing coconut milk and collagen and hydrating watermelon extract and hyaluronic acid.

The collection of hair removal products, which feature marguerite patterned florals, aims to elevate the in-shower experience, the company said.

This young company is using data to predict the next big consumer trends in beauty.