Personal Care

GURNEE, Ill. – Real Techniques by Sam and Nic is expanding its best-selling makeup sponge collection.

The brand is launching three new sponges for every step of the makeup application. Designed with YouTube beauty stars, Sam and Nic Chapman of Pixiwoo, the brand is now offering applicator options to cover the three “C’s” of make application: Cover, Correct, Color.   

AMITYVILLE, N.Y. — Leading skin care brand SheaMoisture is building on its successful #BreakTheWalls national awareness platform by launching a new phase of the campaign that highlights the divisive constructs of beauty.

SAN FRANCISCO -- Sephora is giving shoppers even more ways to "Beauty Together" with the launch of two new digital tools.

NEW YORK -- The activated charcoal trend seems like it's here to stay, with products launching not only in skin care but now in the dental category as well.

Curaprox, the Swiss oral health brand, is launching a new product called the Black Is White Collection: a natural and gentle toothpaste powered by activated charcoal. 

The retail landscape for beauty has changed dramatically, and retailers must focus on the customer experience, because that is where the sale is won or lost, where the brand comes to life, and where the seeds of loyalty are planted.

That’s just a few of the key takeaways from a webinar held by the Global Market Development Center this month. The webinar was led by Saba Buser, an analyst for RetailNet Group.

Women everywhere from housewives to Hollywood stars are embracing a new trend that calls for less makeup and playing up natural features. It doesn't mean no makeup, but beauty products are used subtly to get a natural and glowing look.

No-makeup celebs such as Alicia Keys and Mile Kunis are getting lots of attention. Keys, 35, declared this year that she didn't want to "cover up" any more, and proved her commitment by showing up on the red carpet for the BET Awards last month without makeup.

The FDA banned antibacterial chemicals from soaps and other personal care products last week, but some toothpastes that contain triclosan have been “demonstrated to be effective at reducing plaque and gingivitis,” according to an FDA spokeswoman who spoke to The New York Times. Before approving the toothpaste in 1997, the agency requested that the Colgate-Palmolive company conduct toxicology studies, and the FDA ultimately decided it was safe and effective.

SAN FRANCISCO -- Target is teaming up with an organic tampon company to bring women across the country a healthy tampon with modern packaging and accessories to fit any lifestyle.