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U by Kotex launches 'The Period Projects'
DALLAS -- The U by Kotex brand is embarking on a multi-year program and project series designed to help empower women and improve perceptions of feminine care.
The first U by Kotex Period Project is The Period Shop – the world's first and only pop-up shop dedicated to all things period – which opened Friday in New York City.
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Avalon Organics unveils natural design
BOULDER, Colo. — Hain Celestial worked with brand agency CBX to rework its Avalon Organics brand and freshen its positioning. Avalon Organics got its start back when organic personal care products were primarily purchased by well-educated, high-income females in their 30s or 40s with children, noted Gregg Lipman, managing partner at CBX. “Avalon Organics earned a reputation for offering the highest possible quality personal care products,” he said.