Personal Care

DALLAS — In the first half of 2010, consumers continued to shift to less-expensive private-label products in all categories, including the personal care and baby care segments, according to a recent survey by Epsilon Targeting, a provider of consumer information for targeted marketing solutions.

MISSISSAUGA, Ontario —Katz Group Canada’s flagship Rexall drug store chain has unveiled a new format, called Rexall Healthy Living Pharmacy, at six Rexall locations across Canada. The stores offer “more than 200 health information touch points, new team members, new tools and services, and one of the broadest assortments of [dermatologic] brands in the Canadian market,” according to Katz Group.

SCOTTSDALE, Ariz. Henkel AG & Co. KGaA has appointed Stefan Sudhoff, corporate SVP cosmetics/toiletries at Henkel, to lead Henkel Consumer Goods. Sudhoff succeeds Georg Baratta.

Henkel Consumer Goods is headquartered in Scottsdale and markets such consumer brands as Dial soaps, Right Guard antiperspirants, Purex laundry detergents and Renuzit air fresheners. Henkel purchased The Dial Corp., located in Scottsdale, in 2004.

PLEASANTON, Calif. Grocer Safeway has unveiled its new natural personal care line called In-Kind.

The In-Kind line is comprised of lotions, body washes, shampoos, conditioners, facial products and hand soaps. The formulas are free of parabens, sulfates and pesticides, according to the company. Furthermore, the products are made with more than  90% natural ingredients.

NEW YORK Many consumers worldwide believe that personal care products formulated with natural ingredients are better for them; however, they still are concerned about product efficacy, and most consider themselves unknowledgeable when it comes to the impact of chemicals on their health, according to recent research by research-firm Datamonitor.