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PrescribeWellness, Karmadata form data-mining deal
ALISO VIEJO, Calif. — Patient communication software maker PrescribeWellness has formed a deal with data-management firm Karmadata to send targeted patient communications to pharmacy customers, the company said Tuesday.
PrescribeWellness said the goal of the deal was to improve medication adherence and health management outcomes by using Karmadata's data mining and analysis of patient interactions for the design and automation of personalized communications. Financial terms of the deal were not disclosed.