“Half the world is composed of people who have something to say and can’t; and the other half who have nothing to say and keep on saying it.”—Robert Frost
It is a maxim that has been proven time and again in our culture: The biggest is not always the best. Think about it. What do Apple, Neutrogena, Movado, Aveeno, Tom’s of Maine, Swatch and Bose have in common? Although none of these brands are the largest in their segment of business, they clearly are the “thought leaders” and the cultural or growth catalysts in their class.