Physicians Formula launches limited-edition Butter Earth Day line
Physicians Formula is showing its support for Earthday.org by launching a new limited-edition collection.
The Butter Earth Day collection is part of the brand’s efforts to continue the fight against climate change, including reducing its carbon footprint, the company said.
[Read More: Physicians Formula taps Foinika Kay as Rosé Franchise ambassador]
As part of the Beaumanitarian movement, Physicians Formula partnered with Earthday.org to support the organization’s mission to drive meaningful action for the planet across climate and environment literacy, end plastic pollution, maintain conservation and restoration, protect food and environment, and execute climate change initiatives.
“We’re so excited to continue our support of this incredible organization with the launch of the Butter Earth Day collection,” said Alice Chen, vice president of marketing at Physicians Formula. “With environmental health always top of mind, we are committed to helping spread EarthDay.org’s mission.”
Highlighting Physicians Formula’s mission to be free from all things bad and stand for good, the Butter Earth Day collection is designed with recyclable components, including reduced packaging and the use of improved manufacturing protocols to save energy, recycle and reduce waste, the company said.
[Read More: Physicians Formula channels nostalgia, romance with Bread and Butter collection]
Products that are part of the collection include Butter Bronzer, which delivers the best features of a powder and cream bronzer for a lit-from-within glow that is available in three shades, and Butter Blush, which features a creamy, soft texture for a tropical and radiant glow in two shades.
Consumers can find Physicians Formula’s limited-edition Butter Earth Day collection exclusively at Walgreens.