Popmask, Ashtel Studios recieve ECRM Personal Care Buyers’ Choice Awards
Popmask won the Drug Store News Buyers’ Choice Award for its Big Hug self-heating patches at ECRM’s Personal Care Session held recently in Indian Wells, Calif. Ashtel Studios was a finalist for its Poppin Toothbrush.
Both products were selected from dozens of entries submitted by participating suppliers and displayed in the hospitality area of the session. Attending buyers evaluated each entry and cast their votes based on product packaging and innovation.
“Personal care products are a part of our everyday lives,” said Judy Ard, vice president of health care for ECRM. “When innovative products come along, they make a big impact on our self-care regimens as well as those of our families, and both Popmask and Ashtel Studios have accomplished this with their winning products. Congratulations to both winners.”
Founded by UK native Louisa Booth, Popmask London seeks to develop easy, elevated beauty and wellness solutions for everyday problems that are totally reliable and made as sustainably as possible.
[Read more: Inked by Dani, Blooming Brands and Ioni Cosmetics win Beauty Buyers’ Choice Awards]
Beginning in 2012 with an idea for a hair tie that doesn't damage or dent hair, Popmask London now supplies its products in over 15,000 retail locations worldwide.
The Big Hug self-heating patch was developed when Louisa wanted to create a drug-free alternative to help her teenage daughters with period pain, something that would ease cramps but also offer soothing comfort and last all day.
Users simply stick the single-use biodegradable patch onto clothing or underwear in their chosen position to feel the gentle warmth for up to 12 hours. Each box includes five patches.
Ashtel Studios delivers fun, design-forward products to retailers, distributors, and consumers alike. With roots in the dental space beginning in 2006, the company has since expanded to cater to needs in categories like personal care, baby, first aid, and more. By blending creativity with functionality, it aims to ensure each product not only stands out on the shelf but also reinvents the everyday experiences of consumers.
[Read more: Overtone, Terra Natural Designs and Saphira win Hair Care Buyers’ Choice Awards]
The Poppin' Toothbrush was developed to promote healthy oral care practices at an early age with a product that feels more like a toy than a toothbrush. With the click of a button, each character springs to life with an exciting pop.
The innovative design delivers a safe, effective clean with ultra-soft bristles on a small head ideal for children's mouths. The character head acts as a travel cap so little ones have a secure and sanitary cover. Drainage holes under the character's feet prevent water build-up and grime.
ECRM’s 2025 Personal Care Session will be held July 13 to 15 in Dallas. Click here for more details!
