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Post Consumer Brands supports nighttime habits via Sweet Dreams cereal

Sweet Dreams cereal was designed to be a part of healthy sleep routines while also satisfying nighttime food cravings.
Gisselle
post consumer brands sweet dreams cereal

Post Consumer Brands wants to help consumers prioritize their sleep health in an interesting way.

New from the Lakeville, Minn.-based company is Sweet Dreams, a ready-to-eat cereal designed to be a part of healthy sleep routines while also satisfying nighttime food cravings.

Available in two flavors, the cereal contains such ingredients as whole grains, a nighttime herbal blend, vitamins and minerals, including zinc, folic acid and B vitamins to support melatonin production, the company said. 

[Read more: Consumers demand health snacks, reject empty calories]

The available flavors include:

  • Blueberry Midnight: Made with natural blueberry, lavender and chamomile flavors; and
  • Honey Moonglow: Made with notes of honey, vanilla, lavender and chamomile.

“More than ever, consumers are looking to embrace acts of self-care, particularly as it relates to bedtime routines and we believe a relaxing bedtime routine is key to a good night’s sleep,” said Logan Sohn, senior brand manager. “As a brand that's been helping early-risers crush their morning routines for over 100 years, we’re thrilled to now help fans also establish healthy nighttime habits by providing a nutrient dense before-bed snack made to support a sleep routine they could only dream of until now.”

[Read more: Snoop Dogg, Master P’s Broadus Foods partners with Post Consumer Brands]

Sweet Dreams cereal can be purchased in the cereal aisle of grocery stores nationwide.

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