Quest packs protein in cheese crackers

Quest’s cheese crackers in cheddar contain 10 g of protein and 5 g of net carbs per serving, the company said.

1/25/2023

Quest is packing the protein in the latest flavor addition to its cheese crackers line.

The Denver-based company said the cheddar blast, a seasoned crunchy cracker that contains real cheese flavor, features 10 g of protein and 5 g of net carbs per serving.

“Consumers are focusing on their nutrition and wellness goals, but still want that savory snacking experience,” said Linda Zink, chief marketing officer at Simply Good Foods. “Quest is all about supporting consumers by delivering on taste, while also offering the macros they are seeking. We are excited to launch Quest cheese crackers, a cheesy option that satisfies this appetite for snacking, while providing a protein boost without a ton of net carbs.”

To celebrate the new product’s launch, Quest is working with Grammy-nominated artist and DJ Steve Aoki on a social media campaign. The #QuestCheeseParty challenge on TikTok asks consumers to duet a video with Aoki to showcase their biggest smiles for a chance to win limited edition Dim Mak x Quest merchandise.

“I’m often on the road performing all over the world, and I discovered Quest protein bars years ago because they were a tasty way to get protein in and fuel my busy lifestyle. I love their new cheese crackers as I can snack on these when I'm working and I get a satisfying cheesy crunch with protein to keep my energy up,” said Steve Aoki. “I love bringing experiences to fans that incorporate music and authentic self-expression, which is why I’m so excited to kick off the #QuestCheeseParty challenge.”

Quest’s cheese crackers are available in 4-count multipacks online and at retailers like Amazon, Target and Walmart.

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