RangeMe highlights emerging global buyer trends
RangeMe's Retail Recap 2022 report finds that coffee, candy and mushrooms were top-of-mind among retail buyers within the last year.
The report, which highlights trends among the activity of national and international buyers on the RangeMe platform, also tracks keywords and certification searched, most visited collections and engagement with products and brands.
“The products buyers are searching for now are those that will be on the shelves in the coming months and years,” said Nicky Jackson, founder of RangeMe. “By analyzing the buyer activity on RangeMe, we get a look at what will be trending next in the fast-moving consumer goods arena.”
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Coffee was the most popular keyword of buyers in 2022, garnering 19.4% of all searches, which also reflected new trends in the category — cold brew, fair trade, functional coffee and coffee accessories. Just behind coffee, representing 18.4% of keyword search terms was candy, a category that includes some of the top-performing brands on RangeMe based on overall buyer activity and engagement.
Mushroom, on the other hand, has an 18.3% search volume, which searched in the context of several different categories across the food, beverage and health and beauty care categories, such as “mushroom coffee” and “mushroom supplements.”
Other popular search terms included toys at 10.5%, water at 9.6%, pet at 8.3%, sunscreen at 8%, and candles at 7.5%.
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Search terms varied among the international markets analyzed, with popular U.K. RangeMe search terms including porridge (41.1%), tiles (21.4%), makeup (19.6%) and baby (17.9%). For APAC buyers, salad dressing was the most popular search (28.6%), followed by bacon, wet wipes (23.5%), and acne (20.2%). In the Netherlands, lozenges topped buyer searches at 41.5%, followed by sun care (27.2%), keto (19%) and dog cookies (12.2%).
The full report is available to access online.