NEW YORK The Duane Reader.—Attention: “Free Gyms of New York Because You in Spandex is Everyone’s Business.” Caught your attention? Well, that’s exactly what Duane Reade is hoping to do with its new marketing vehicle dubbed
The inaugural 20-page holiday edition of the “magalog” debuted in early November and is the retailer’s latest effort to strengthen its brand image and further its relevance with New Yorkers.
