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Narrowing strategy key to win with digital
When it comes to online retailing, said a Walgreens executive, the way to win with digital is by narrowing your strategy, not broadening it.
That’s what Wayne Duan, director of digital commerce for Walgreens.com, told attendees of a panel discussion at the NACDS Total Store Expo in Boston on Sunday. Duan added that narrowing down the digital strategy is exactly why Walgreens decided to shut down drugstore.com and Beauty.com two weeks ago.