RETAIL NEWS

While Americans are redefining what it means to age well and stay healthy, many adults 50 years and over are still feeling the effects of aging. AARP earlier this year surveyed 1,480 Americans ages 50 years and older, and found that while a majority see themselves in good health, 1-in-2 reported that they wished they had more strength or energy to participate in the activities that they enjoy.

In the next 10 years, the retail landscape will look and feel much different than it does today. “You’re going to be looking at a world that, instead of [retail] channels, there will be points of influence and methods of fulfillment,” Bryan Gildenberg, chief knowledge officer at Kantar Retail, said during a two-day drug channel workshop Kantar hosted in May. “Where can I influence shoppers irrespective of where the buying takes place, and how do I fulfill that in a way where I can still keep my operations efficient and make money?”

CITY OF INDUSTRY, Calif. — Physicians Formula was doing color correcting before it was trendy. This year, the company built upon that strength with its InstaReady collection, highlighted by its Super BB Contour Trio BB Stick SPF 30. It was developed to diminish shine for flawless filter-free social media posts. Linking into National Selfie Day, Physicians Formula held a contest encouraging women to take selfies on Instagram, which resulted in 12% increases in sales.

PARKER, Colo. — Private labels combined to be the fifth-largest “brand” in lip balm, according to IRI. Private-label volume has grown more than 25% over the past two years.

The window of opportunity to influence an OTC product purchase today is shrinking fast as more shoppers turn to the Internet on their desktops or smartphones to research their health conditions, WebMD’s Jennifer Willey, VP consumer strategy and partnerships, shared with Drug Store News.

Drug Store News caught up with Cameron Poluszek, marketing director of oral health at GSK Consumer Healthcare, to discuss current trends in oral care.

DSN: Can you discuss the current trends in oral care? Are consumers looking for whitening, cavity protection or items that do all and more?

One solution for stalled mass market skin care sales has been enlarging natural product choices. Although “natural” is hard to define without true regulation, consumers are at least looking for products with the fewest harmful ingredients.

More vitamins, minerals and supplements were sold online so far in 2016 than have been sold through a Walmart store, TABS Analytics reported earlier this year. According to the TABS Analytics analysis, $2 billion in VMS products were sold online vs. $1.7 billion at Walmart, $1.3 billion at Costco and $1.2 billion at CVS Pharmacy.