-
New ACT mouthwash pulls double duty
CHATTANOGA, Tenn. — Consumers are looking to oral products to do double and even triple duty. Everyday acids can break down tooth enamel and lead to cavities, dentist Gari Bloom said. ACT Restoring Mint Burst helps strengthen enamel — studies report 40% stronger teeth — and remineralize soft spots to protect against enamel erosion and tooth decay that can be caused by these everyday acids. Also reflecting shopper demand for more natural products, the formula is alcohol free.
-
First Response Rapid Result sales swell
SOUTH BEND, Ind. — A mainstay of Church & Dwight’s First Response line, the First Response Rapid Result pregnancy test has been one of the strongest-performing items in the pregnancy test kit market over the past year. Data from IRI showed that for the 12 months ended May 15, sales of First Response Rapid Result increased by 34.1% to $15.3 million, making it the fifth best-selling pregnancy test in the country and 1-of-3 First Response products among the category’s 10 top sellers.