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Rite Aid builds on co-branding success with Save-A-Lot deal
WHAT IT MEANS AND WHY IT’S IMPORTANT There have been a spate of announcements in the past month around the growing prominence of fresh-food offerings in nontraditional retail settings (aka the corner drug store) that capitalize on the convenience opportunity a typical pharmacy footprint represents. Walgreens announced a move to bring healthier food choices to more inner-city residents, and CVS/pharmacy recently expanded its Urban Cluster store concept featuring a more prominent consumables department. But Rite Aid’s story is not a me-too story.
