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E-cigarettes billow their way into retail
Electronic cigarettes, sometimes called personal vaporizers, are making their way into the drug channel. As tobacco smoking in public is steadily becoming a thing of the past, smokers are looking for alternatives, and more retail channels are carrying the products.
Rite Aid has begun to carry several models of electronic cigarettes, replacement batteries and replacement cartridges, and is merchandising the products at the checkout near tobacco products.
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The present and future of customer loyalty
Customer loyalty has always been paramount for retailers, but as we wade into 2012 and beyond, it is becoming increasingly evident that retailers have a renewed focus on establishing a strong sense of loyalty and creating an engaging customer experience through cross-channel initiatives that are touching customers both in and — perhaps more importantly — out of the store.