Ritz preps for summer with limited-edition Sunkissed crackers

Summer is right around the corner, and Ritz is already preparing for the warmer temperatures with a limited-edition launch. 

Ritz’s new limited-edition release, Sunkissed, is a golden baked crispy cracker that contains the butter and salt flavors that have become synonymous with the brand.  

“The Ritz brand has a bold innovation strategy focused on reaching today’s consumer,” said Steven Saenen, Ritz vice president of marketing. “We’re paying tribute to our delicious 90-year-old cracker and dialing up what consumers love in this iconic snack. We’ve modernized Ritz crackers to be baked to a crisp for the summer snacking season.”

[Related: New Launches in the Snack Aisle]

To celebrate the launch, Ritz is launching a Golden Summer Giveaway, which is looking to inspire consumers to create summers full of fun and adventures. Prizes will include coolers, beach towels and fanny packs, among other items.  

Consumers can find Ritz Sunkissed crackers available later this month at mass retailers nationwide.