Sabra is taking its hummus to new heights with new flavors created in collaboration with Frank’s RedHot and Stubb’s.
“These outstanding dips are for the big flavor fans out there,” said Sabra’s global chief research, development, and sustainability officer Olugbenga Diyaolu. “As we reach for snacks more often, we want more from them…more intense flavor, more satisfying textures, more fulfilling options. I am really proud of the team for crafting these extraordinary dips! Whether you are new to hummus or already dip in daily, I think you will be blown away by the creamy texture and bold flavor Sabra is bringing to the table. If you have Sabra hummus in the fridge, you’re always snack-ready.”
[Read more: Sabra, Fifth Season partner on sustainable salad kits]
New launches include Buffalo Hummus made with Frank’s RedHot, BBQ Hummus inspired by Stubb’s and Southwest Hummus.
To celebrate the launch of the new products, the brand also has created digital shorts featuring the new hummus varieties.
Additional information, including where to purchase, can be found on the Sabra website.