Sabrina Carpenter named Redken celebrity ambassador
Redken 5th Avenue NYC is welcoming its first-ever global ambassador.
Singer and actress Sabrina Carpenter has signed with the brand, following the release of her sixth album, “Short n’ Sweet.”
"Summer may be coming to an end, but things are just heating up for us. We are thrilled to welcome pop culture phenomenon Sabrina Carpenter to our Redken family. She's been dominating all global music charts over the past several months, and we simply can't stop singing along to her latest singles. Of course, we can't talk about Sabrina without mentioning her iconic hair. From social media to the streets of New York and everywhere in between, everyone is obsessing over her bangs, her blonde and her blowout. This is our biggest partnership to date, and we couldn't be more excited. Sabrina's unapologetic attitude, endless ambition and magnetic energy perfectly align with our core brand values. We can't wait to reveal our first campaign. This is a true collaboration, highlighting Sabrina's unique aesthetic and Redken's professional legacy. Trust me when I tell you to watch out for a big bang!" said Severine Breton, Redken brand president.
[Read more: Redken rolls out bonding care line formulated for curls]
Carpenter, who attributes her signature blonde tresses to Redken’s Shades EQ, will appear in advertising efforts for the brand, and Redken also will serve as the official partner for her upcoming Short & Sweet US tour.
"Beauty and especially my hair is a big part of my identity," said Carpenter. "I've always dreamed of partnering with a hair brand and waited to find the right partner. It's been the secret to keeping my hair looking its best and I can't wait to share what we've been working on together."
Carpenter’s first campaign for the brand will be for the Acidic Bonding Concentrate collection, launching Sept. 19.
