Sally Beauty to deploy intelligent pricing platform

Sally Beauty is looking to offer competitive pricing and values to its shoppers.

To do just that, the beauty retailer is working with Aptos’ Revionics intelligent pricing platform in order to enhance its pricing performance strategy.

“At Sally Beauty Holdings, we’re always looking for ways to drive our business forward with proven solutions,” Pamela Kohn, senior vice president, chief merchandising officer, Sally Beauty Holdings said. “With Revionics, we saw the opportunity to leverage artificial intelligence and advanced analytics to better inform pricing and promotional decisions that support the attainment of our strategic goals. As we advance our organizational agility, we felt confident that Revionics’ pricing solutions offer trustworthy, data-driven recommendations that will adjust with our customers’ evolving expectations and prepare our business for both short-term and long-term success.”

Via Revionics’ artificial intelligence-powered solutions, Sally Beauty will be able to offer its shoppers competitive price levels, while also ensuring an increase in its revenue and profit performance, the companies said.

In addition, the technology’s implementation also will help the retailer deliver better-targeted promotions to its shoppers and profitable markdowns that aid in maximizing sales.

“Sally Beauty Holdings is a resilient and respected retailer that is digitally transforming its business and bringing greater cohesion between its in-store and online experiences,” said Pete Sinisgalli, Aptos CEO. “We are excited to work with Sally Beauty Holdings as it continues to create a modern and engaging experience for its customers — an experience that will be greatly enhanced with an aligned pricing strategy across its vast retail and distribution enterprise.”